WHAT'S THE LATEST IN THE WORLD OF BEAUTY MARKETING
At Selicious we'd like to offer marketers valuable food for thought with the intention that it serves as potential gateways to inspire new ideas and encourage marketers to take a step back and re-evaluate their messaging on social.
Here, we discuss everything from the latest in digital, tech and social specifically for the beauty industry and how marketers can leverage these tools, tactics and technologies to achieve business impact.
Curious to learn more?
Read on and explore some of the latest marketing communication trends in the world of beauty.
THE RISE OF MICRO-INFLUENCERS
For a long time, influencer marketing, in particular those leveraging celebrities, was only accessible to large brands with big marketing budgets.
However, in recent years, a newer concept known as micro-influencer marketing has became mainstream in the social media scene.
Traditionally, word-of-mouth was hard to scale, until the emergence of social media which gave everyone a voice and in doing so came the rise of micro-influencers.
Going by what Google Search results tells us, searches for micro-Influencer have risen by 10 folds over the past few years giving us strong evidence that brands and individuals want more information on this controversial social strategy.
BUSINESS OF BEAUTY ON DIGITAL
In the beauty, health & wellness sector, the physical, in-store interaction has always been the most important consumer touchpoint. But in recent years, the digital landscape has offered equally important touchpoints which can significantly increase business growth for beauty brands .
In a crowded and highly competitive sector, standing out means expanding your brand’s digital presence in order to get closer to the consumer, moving beyond that single point of in-person interaction to trace the journey the customer takes to get there.
We are living in an environment where brands are omnipresent, and need to reach the customer at as many moments as possible.
PAID SOCIAL, HOW MUCH TO INVEST
Bridging the gap between sales and marketing to boost revenue with social selling. The art of social selling seems to have sparked an ongoing debate on how much ROI can social deliver. With Facebook's declining algorithm and numerous infamous discrepancies with their video metrics calculations, it has left marketers second guessing the credibility of paid social.
While admittedly there are precautions that marketers have to bear in mind, social selling is a must for any brand. Social & Digital platforms have the ability to leverage data that your brands can benefit from to better understand what triggers your consumers to purchase behaviour.