WHAT WE DO
DIGITAL COMMUNICATION STRATEGIES
PAID. OWNED. EARNED
Consumer Behavioural Insights
Social Media Strategy
Paid Social Strategy
User Generated Content
Social Community Management
Influencer & Micro Influencer Marketing
Creative Direction and Ideation
WHY WE DO IT
BEAUTY AS A CATALYST FOR WOMEN TO LOVE THEMSELVES
One day as I started researching consumer behavioural economics for a digital brief I had received from a very prominent beauty brand, I decided to go onto YouTube to study the landscape of skincare and beauty messaging on the video platform.
I started tallying how many skincare commercials told women they had to change something about themselves in order to be beautiful. The result: I lost count after about two minutes.
This got me started on my "beauty with a conscious journey". I started digging around online and came across countless TED talks that highlighted the avalanche of negativity caused by the countless beauty brands, globally.
Unconscious beauty messaging is causing an epidemic of negative consciousness with females, worldwide. Something has to be done. Now. After being in the branding, marketing and advertising industry for more than a decade, I have come to realise that I need to take a more responsible outlook in our marketing proposals for our beauty clients.
Communication tasks and messaging for beauty brands has never been more important. With the clutter of competition in the beauty marketplace today, how does your brand stand out? You don't want be seen as another Dove commercial but yet, your brand/s have the power to shift the mindet of women everywhere. How? This is where we come in. We've worked with several regional and global beauty brands to craft socially responsible online marketing communication strategies. What it means is having women learn to love themselves rather than focusing on their physical shortcomings. This provides for an interesting insight for beauty brands to start thinking about how can their brand motivate relevant audiences by getting them to focus on how they should learn to love themselves vs. focusing on buying beauty products to "fix" what they don’t like about themselves. More than just an opportunity, it is a committment beauty and skin care brands should strive for when communicating with their community of consumers.